Creative Behavior

For instance, a company might employ creative behaviour to redesign their products, formulate captivating marketing strategies, or improve their supply chain management.

For instance, a company might utilise creative behaviour techniques to reinvent their business model, metamorphosing from a brick-and-mortar establishment into an online powerhouse. They may also leverage creative behaviour to curate distinct customer experiences that cement brand loyalty.

A well-known international coffee chain decides to tackle the problem of environmental impact caused by their disposable coffee cups. This is the problem-solving stage where they've identified the issue that needs to be dealt with. Moving to innovation execution, they understand that simply switching to biodegradable cups won't solve the problem entirely. So, they introduce a discount for customers who bring in their own reusable cups. Now, the idea generation stage. Seeing the positive reception to their initiative, they decide to further their green efforts. They now allow customers to "adopt" coffee plants in certain regions through their mobile application, fostering sustainability and climate change awareness among customers. So, you see, it's a cohesive and integrated cycle, where problem solving leads to innovation, that sparks more ideas, eventually fostering creative behaviour.

The world-leading tech giant, Apple Inc., is a shining example of creative capital at work. Their relentless pursuit of uniqueness since their inception has bred a host of innovative products including the iPhone, iPad, and Apple Watch, thus etching an indelible mark on the world of technology.

The first case study focuses on 'Amazon.com, Inc.', a multinational technology company that disrupted the retail industry. To say that creative behaviour is embedded in Amazon's DNA would be an understatement. Contrary to its initial image as an online bookstore, Amazon continually reinvented its business model to stretch its imprint across various retail sectors. The brainchild of this innovation - 'Amazon Prime', shifted the conventional perception towards subscription services by providing added benefits to its subscribers like expedited shipping and exclusive access to deals.

Our next case study is about 'Tesla, Inc.', an electric vehicle and clean energy company. Tesla's creative behaviour led to them being the first automotive company to pivot completely to electric vehicles. Despite hurdles and skepticism, Tesla crafted a new market for luxury electric vehicles with their Model S. Not resting on their laurels, their continued creative evolution took them down the path of self-driving technology, aiming to redefine the concept of personal travel forever.

A perfect example can be a home décor manufacturing company that spots a gap in their sales. The Design Thinking process would begin by identifying the problem at hand. To uncover the root cause, teams may conduct surveys or observe user interactions in stores or online - thereby leveraging creative problem-solving. Moving on to Idea Generation, multiple concepts and designs may be put forward, based on the insights gathered. Sketching, building models, creating storyboards, or brainstorming sessions might be utilised to gather diverse viewpoints. When it comes to Innovation, one unique idea may be chosen for further development, such as introducing a new home decor line based on modern art. Testing the idea in real-world conditions is the next step. This could involve launching a pilot version in select locations to assess the potential success before going into large-scale production. Finally, for Strategic Execution, if the pilot project proves successful, the company rolls out the entire new line in stores worldwide, aligning their goals with the consumers' responses.