Bandwagon

Bandwagon Argument

Here’s a simple example of the bandwagon argument, which commits the bandwagon logical fallacy.

This is not necessarily true, though. Just because a particular party is effective at gaining followers, it only proves that they are effective at gaining followers. It does not mean that their policies are more correct, more viable, or more powerful than the policies of less successful groups.

But is this true? After all, if an argument is better, then more people will believe it… right?

The short answer is “no.”

Fig. 1 - Not "right" just because many people say so.

Why the Bandwagon Argument is a Logical Fallacy

Fundamentally, the bandwagon argument is a logical fallacy because movements, ideas, and beliefs can become popular due to random chance, marketing, persuasive rhetoric, appeals to emotion, attractive optics and people, cultural upbringing, and anything else that can influence somebody to make a given choice.

In other words, because bandwagons are not formed in a strictly logical manner, they cannot be used as evidence to support a logical argument.

Bandwagon Effect in Persuasive Writing

In persuasive writing, a bandwagon argument has less to do with speed or recency, and more to do with sheer numbers. It is when the writer attempts to persuade the readership that an argument is true since “many people agree.” The writer uses the number of subscribers to a belief as evidence that the belief is rightly held.

Whether a writer claims that “many people agree,” or “most people agree” or “a majority of people agree,” it does not matter; all of these arguments are guilty of the bandwagon fallacy. Such a writer might attempt to paint the reader as foolish if they hold a contrary belief.

Bandwagon Fallacy Example (Essay)

Here’s how a bandwagon argument might appear in an essay.

This example is guilty of multiple logical fallacies, but one of these fallacies is the bandwagon argument. The writer attempts to persuade their audience that Schoffenheimer is a villain because many people both in and out of the book call him the villain. Do you notice something missing in all this hate for Schoffenheimer, though?

The writer doesn’t describe anything that Schoffenheimer actually does. As far as the reader knows, Schoffenheimer could be hated for being a nonconformist, or for holding unpopular beliefs. Many great thinkers have been persecuted during their time for these precise reasons. People could simply “despise” Schoffenheimer for bigoted reasons.

Now, Schoffenheimer might well actually be the villain, but that is not the point. The point is that Schoffenheimer is not the villain just because people say he is. Logically, Schoffenheimer can only be called a villain if his actions in the story warrant it. A “villain” needs to be defined, and Schoffenheimer then needs to fit that definition.

Fig. 2 - Someone is "something" based on their actions, not on popular opinion

Tips to Avoid Bandwagon Arguments

Because they are a logical fallacy, it is important to identify bandwagon arguments and prove them fallacious. Otherwise, bandwagon arguments can be used to reach false conclusions.

To avoid writing a bandwagon argument, follow these tips.

Know that large groups can be wrong. The classic question is appropriate, “Just because everyone is lining up to jump off a bridge, would you?” Of course not. Just because many people partake in something or believe it to be true, that has no bearing on its actual soundness.

Do not use evidence that is founded on opinion. Something is an opinion if it cannot be proven. When you look at many people agreeing on something, consider, “Are these people agreeing on a proven fact, or have they been persuaded to have an opinion?”

Know that consensus is not proof. When a majority of people agree to something, this simply means that some form of compromise has been reached. If legislators pass a bill, it does not mean that every aspect of that bill is ideal, for instance. Therefore, if a majority of people agree to something, you should not use their consensus as proof that their consensus is wholly accurate or logical.

Bandwagon Synonym

The bandwagon argument is also known as the appeal to common belief, or the appeal to the masses. In Latin, the bandwagon argument is known as argumentum ad populum.

The bandwagon argument is not the same as the appeal to authority.

To understand how these fallacies are similar as well as different, take the phrase “most doctors agree.”

A claim such as “most doctors agree” is not a great example of a bandwagon argument, because, when making such a claim, the writer does not primarily appeal to the number of doctors; they primarily appeal to doctors as authority figures. Thus, “most doctors agree” is better categorized as an appeal to authority.

This does not mean that “most doctors” are wrong, of course. It simply means that their word is not the reason that a claim is sound. For instance, a vaccine isn’t effective because scientists and doctors say that it is; it is effective because their research proves it to be effective.