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Prestige Definition
Prestige in Sociolinguistics
high modernization international standing social status of those who speak it literary heritage
Capital
Social Capital
Financial Capital
Human Capital
Identity
Linguistic Prestige and Ethnicity
Linguistic Prestige and Age
The above example is an example of generational friction, which describes different attitudes and values across generations.
Overt and Covert Linguistic Prestige
In 1966 American linguist William Labov studied linguistic variation in New York City. The findings from this study led him to distinguish between two types of prestige: cover prestige and overt prestige.
In his study on New York City, Labov found that demographic categories such as age, gender, identity, and social class have a profound influence on people’s use of language. For instance, in New York City, their variation of the pronunciation of the letter “r” has high prestige. Labov found that those with higher social class use letters with prestige like this more than those from lower social classes.3
Overt Linguistic Prestige
Overt linguistic prestige is the prestige widely assigned to language. For instance, in everyday conversation, people often use the word “who?” to ask what person someone is referring to. However, to seem more prestigious, one might ask “whom?” since the word “whom” is widely accepted to be considered more scholarly and therefore prestigious. This is a nuanced understanding that is widely accepted by all English speakers. It is therefore overt-open and clear to everyone. In other words, overt prestige is the prestige assigned to forms of language that are widely considered "correct."
Covert Linguistic Prestige
The word “covert” is an adjective that describes something that is not outwardly acknowledged. Something that is overt is therefore the opposite of something that is overt-openly available and on display. Covert prestige is therefore when a positive value is assigned to a variety of language that is within a specific group. This typically occurs within small social groups and not widely across society. For instance, a Black English accent has more social prestige in some communities than a different English accent.
Jocks and Burnouts
Other theorists challenged this idea, however, such as Penelope Eckert, who argued that social practice has more of an impact on language than demographic categories. In her 1989 study “Jocks and Burnouts,” she found vowel variations occurred between high school students belonging to different social groups (one group was embedded in school life—jocks,and the other was anti-school—burnouts). This challenged Labov's theory because Eckert's emphasis is more on what communities of social practice people participate in rather than what their demographic characteristics are.4
The Value of Linguistic Prestige
Understanding linguistic prestige can help provide insight into the complex social dynamics of a community. The social value of a variety of language is a reflection of the culture's values and how those values impact the way that people view, judge, and interact with one another.
Gaining linguistic prestige is the opposite of being stigmatized for using a language variety. When one uses a variety of language without prestige in a specific context, they are at risk of being stigmatized in their community or viewed as inferior because of what is deemed “inappropriate” or “incorrect” language use. For instance, if a teenager fronts a back vowel like /u/ in a professional setting, they may be looked down upon by people who are older and do not hold such language in high regard.
Labov also studied this concept and explained that when people change their language to adapt to social situations and avoid stigma they are demonstrating linguistic insecurity-sensitivity to stigmatized features of the language. For example, in his 1966 study, middle-class New Yorkers who used stigmatized pronunciations of certain words would work to pronounce them the same way upper-class New Yorkers do in formal circumstances. This change demonstrates their linguistic insecurity. However, sometimes people change their use of language to enhance their communication with a particulate group of people. When one does this, they are demonstrating linguistic awareness.
Labov also found that prestige is on a continuum from casual to formal. Casualness and formality impact the way that people self-monitor in order to avoid social stigma and gain prestige.
Prestige and Language Planning
A key topic within sociolinguistics is language planning.
Language planning: the process of trying to influence the structure or function of language.
Language planning often occurs in response to macro-level sociopolitical problems and tensions. For instance, if a community who uses a less common language variety is struggling to access rights under a new political regime, language planning might be ordered to increase linguistic equality. However, sometimes language planning occurs on a more micro-level within small communities. The are four types of language planning:
Corpus language planning (regarding the structure of a language)
Status language planning (regarding the social status of a language)
Education language planning (regarding how a language is learned)
Prestige language planning (regarding how a language is perceived in its social context)
It can be easy to confuse a language’s social status with its level of prestige. Social status is the social position a language holds with respect to other languages. Prestige is the social image the language has and how it is perceived by those in its social context.
American linguist Joshua Fishman is known for pointing out the ambiguity of the term prestige. He warns that because the term has so many connotations in different contexts, it can be relatively ineffective in the domain of language planning.5
An example of language planning is evident in the history of Turkey. In 1924, the ruler of Turkey, Ataturk, decided to change the letters of the Turkish alphabet from Arabic to Roman in an effort to increase nationalism and literacy rates. His language planning is often criticized for failing to reduce long-existing ethnic tensions between Turks and the Kurds. His failure demonstrates the need for evaluating ethnic conflicts in the process of prestige language planning.
Prestige - Key takeaways
- In sociolinguistics, the concept of prestige concerns the degree of respect that a variety of language has.
- Prestige is relative and highly dependent on the context in which a language variety is used.
- Overt prestige is the prestige assigned to forms of language that are widely considered "correct."
- Covert prestige is when a positive value is assigned to a variety of language that is within a specific group.
- Language planning is the process of trying to influence the structure or function of language.
1 Heinz Kloss, “Types of Multilingual Communities: A Discussion of Ten Variables.” Sociological Inquiry. 1966.
2 Thomas L. Berger and Thomas Luckmann. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. 1966.
3 Penelope Eckert, Jocks and Burnouts: Social Categories and Identity in High School. 1989.
4 William Labov, “The Social Stratification of English in New York City,” 1966.
5 Joshua Fishman. “Language Maintenance and Language Shift as a Field of Inquiry. A Definition of the Field and Suggestions for its Further Development." Linguistics. 1964.
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Frequently Asked Questions about Prestige
What does prestige mean in language?
In sociolinguistics, the concept of prestige concerns the degree of respect that a variety of language has.
What is covert prestige in sociolinguistics?
Covert prestige is when a positive value is assigned to a variety of language that is within a specific group.
What is an example of prestige?
An example of prestige is a language variety coined “The Queen’s English.” This is a term used to refer to a variety of English found in the United Kingdom. It is generally considered posh and proper in formal or academic contexts.
What is the synonym of prestige?
Stature is a synonym for prestige.
Why is English called the language of prestige and power?
English is called the language of prestige and power because many non-native English-speaking countries still hold English speakers in high regard.
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