Digital Marketing

Mobile Features AB

Digital marketing has become one of the most popular forms of marketing in recent years. As more and more people have access to digital devices, marketing through digital platforms is a must for all businesses. Let's take a look at how companies can use digital marketing campaigns to increase brand awareness and influence customer purchase decisions.

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StudySmarter Editorial Team

Team Digital Marketing Teachers

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  • Last Updated: 22.12.2022
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  • Last Updated: 22.12.2022
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    Frequently Asked Questions about Digital Marketing

    What is digital marketing?

    Digital marketing is the act of promoting a product or service using the Internet and digital media.

    What is an example of digital marketing?

    An example of digital marketing can be observed through eCommerce websites. eCommerce websites can observe past shopping behavior to recommend similar items customers are likely to purchase. 

    What are the 3 types of digital marketing?

    There are many types of digital marketing. Digital marketing is a big umbrella term that can be split into several sub-categories including SEO, paid search, content, social media, email, affiliate, and mobile marketing. 

    What are the 4 Ps of digital marketing?

    The 4Ps of digital marketing are people, platforms, processes, and performance. These four Ps allow digital marketers to cater their strategies to customers online more effectively, in a more customized manner, than through the traditional 4Ps of marketing.

    Why is digital marketing important?

    Digital marketing has become one of the most popular forms of marketing in recent years. As more and more people have access to digital devices, marketing through digital platforms is a essential for all businesses.

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    At StudySmarter, we have created a learning platform that serves millions of students. Meet the people who work hard to deliver fact based content as well as making sure it is verified.

    Content Creation Process:
    Lily Hulatt Avatar

    Lily Hulatt

    Digital Content Specialist

    Lily Hulatt is a Digital Content Specialist with over three years of experience in content strategy and curriculum design. She gained her PhD in English Literature from Durham University in 2022, taught in Durham University’s English Studies Department, and has contributed to a number of publications. Lily specialises in English Literature, English Language, History, and Philosophy.

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    Content Quality Monitored by:
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    Gabriel Freitas

    AI Engineer

    Gabriel Freitas is an AI Engineer with a solid experience in software development, machine learning algorithms, and generative AI, including large language models’ (LLMs) applications. Graduated in Electrical Engineering at the University of São Paulo, he is currently pursuing an MSc in Computer Engineering at the University of Campinas, specializing in machine learning topics. Gabriel has a strong background in software engineering and has worked on projects involving computer vision, embedded AI, and LLM applications.

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    Test your knowledge with multiple choice flashcards

    Digital marketing can influence the marketing mix strategy. 

    Digital marketing allows companies to sell their products without a physical presence.

    Mobile marketing is becoming more and more popular in the digital age. 

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    Team Marketing Teachers

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