Antitrust Law

Antitrust Law Advantages

The whole point behind these laws is to ensure that there will be healthy competition between different companies. If the sellers are constantly competing with each other, they'll be so busy providing excellent service and better deals to consumers that they will not have time to take advantage of the consumers. They know if they do so, that the consumer will end up turning their back on them and taking their business elsewhere.

Essentially, these laws ensure that companies will always do their best to improve their goods/services and to try their best to remain in their customers' good graces! You as a consumer benefit, as do well-run companies. The companies that are not run well and instead engage in unfair business practices tend to go under.

Antitrust laws Protection and Importance

Antitrust laws, also known as competition laws, are what stand in between monopolies and an even playing field. They protect against a variety of shady business activities such as market allocation, monopolies, price-fixing, and bid-rigging.

Market allocation

Market allocation is a practice usually enacted by two business owners in order to have their business reign over certain territory or "call dibs" on certain types of customers. You may have heard of this being called a regional monopoly before.

Monopolies

If you've ever played the board game then you're familiar with what a monopoly is. A monopoly refers to when a specific company completely cuts out its competition and completely dominates a certain industry.

Monopoly, Source: Pixabay

As the illustration above shows, the company owner seems to keep making profit after profit in a monopoly. This is due to the fact that they have pushed out anyone else who is seen as competition and now that the company owner is the sole supplier of a particular good/service. Since there is no competition, consumers have no choice but to purchase from the owner of the monopoly. This is not to say that all businesses that happen to dominate a certain industry are doing something illegal. Some may have earned their spot fair and square. However, there are illegal practices that people take advantage of in order to create a monopoly. Some of these illegal practices are:

• Refusing to deal - of course, everyone can choose who they want to do business with, but if a dominating company uses its power in order to prevent competition, then this becomes problematic.
• Predatory pricing - this is when companies lower their prices to the point that it becomes impossible for any competitor to remain in the game. Usually, once the competition is defeated, the price goes back up.
• Exclusive supply contracts - when two parties sign a contract that prevents one party (the supplier) from being able to sell to other buyers, this could be grounds for legal action.

Price-fixing

When competing companies get together and make a decision to set the price of a good they're selling to a similar price range instead of allowing the market forces to naturally set the price, this is known as price-fixing. Instead of competing with one another price-wise and trying to get customers to buy from them, they instead "fix" the price to avoid competing at all. By doing this they are not only increasing their profits, but they are also causing issues with regular supply and demand as well as limiting the options that consumers have.

Bid-rigging

This illegal game is played by two or more parties who come together to make an agreement as to who will win which contract. When bidding begins, there will be a "losing" party who keeps bidding low numbers on purpose so as to allow the other party to win. They do this so that the parties involved all get a profit and prevent other competition from securing any deals.

The Three major Antitrust Laws that Exist

In the United States, there are three main antitrust laws in existence that make up the heart of the antitrust legislation:

• The Sherman Antitrust Act - to prevent monopolization and attempts at monopolization
• The Clayton Antitrust Act - an extension of the Sherman Antitrust Act; prevents mergers that may create monopolies and prevents price fixing
• The Federal Trade Commissions Act - to prevent unfair competition strategies

History of Antitrust Laws

Antitrust laws began to get support back in the late 1800s. Due to businesses growing rapidly, people began to worry that businesses might end up having too much control and power. The people thought that if a king or queen could have too much power, then the same could be said of businesses.

The first actual piece of legislation regarding antitrust was called the Interstate Commerce Act of 1887. However, the legislation that actually caught the most attention and remains to this day one of the major antitrust laws is the Sherman Antitrust Act of 1890. Then in 1914, both the Clayton Antitrust Act and the Federal Trade Commissions Act were created. The Federal Trade Commissions Act established the Federal Trade Commission, which is an agency that is responsible for enforcing the federal antitrust laws.

Examples of Antitrust Laws

One of the most well-known antitrust cases would be Rockefeller's Standard Oil Company v. United States. The courts agreed that the methods that were being used were unfair practices and were used to help build a monopoly. The courts also agreed that threats were made against other competitors so that they would be forced out of the market. Therefore as a penalty, the company was broken into smaller businesses that are still in business today.

The US Supreme Court ruled that while everyday practices of the company aren't necessarily in violation of any laws, the activities themselves were used to restrict trade and were causing the beginnings of a monopoly that is against the law.