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In this article, we will explore how we can measure personality in psychology and what personality measures can tell us about our character.
- First, we will look into what we mean by personality.
- Then, we will discuss how personality can be measured using personality scales in psychology.
- Next, we will explore some examples of personality scales such as the Big Five personality scale, the proactive personality scale, the frontal lobe personality scale and the hypomanic personality scale.
Finally, we will evaluate the use of personality scales in psychology.
How can we measure personality?
Before we jump into the discussion of personality measures, we must define personality. Personality is what makes us different to other people. It can affect our likes and dislikes and how we think, feel and behave. However, not everything we do can be attributed to our personality.
For example, just because Kate doesn't feel like spending time with her co-workers doesn't mean she is an introvert. Maybe she's very sociable in general but doesn't have much to talk about with the people she works alongside.
Personality refers to our lasting traits and tendencies that influence different areas of our life, such as work ethic. It is also important to distinguish personality traits from intellectual, physical or interpersonal abilities. Abilities, biological traits or cultural roles don't qualify as personality traits.
Personality refers to the psychological differences between individuals and encompasses lasting patterns of thought, feelings and behaviours that permeate many areas of our life.
Personality in psychology
As you can see, the concept of personality in psychology is quite narrow and perhaps tricky to measure. Personality is not always visible, it's subjective, and not everyone has an insight into their own enduring and broad characteristics.
Using the example above, Kate's co-worker may think of her as an introvert, but she personally thinks of herself as an extrovert.
Nonetheless, personality is of great importance to who we are and a significant predictor of our future behaviour.
So, how can we measure our personality? There are many ways to assess personality, including behavioural measures, implicit association tests or projective tests. However, the most common and easy to administer are personality scales.
Personality scales psychology
If you have ever taken a personality test on the internet, you probably have a sense of what personality scales look like. Personality scales include questions or statements designed to assess where you fall on a specific personality dimension. The response options are typically either placed on a dichotomous scale (Yes/No) or on a Likert scale, which allows a range of options from “strongly disagree” to “strongly agree”.
There are two opposite adjectives on the extreme ends of each personality dimension, e.g., introvert and extrovert. After answering a set of questions related to a dimension, you will be given a score indicating where you fall on the spectrum.
A trait is an individualistic characteristic, and the conjunction of these traits is what makes up our personality.
How is a personality scale different to a personality inventory? A scale is designed only to assess one dimension or one trait of personality. On the other hand, a personality inventory includes multiple scales and assesses several personality dimensions at once.
Personality scales are inherently subjective and introspective. The way the respondent answers will depend on their subjective view of themselves and others. Personality scales also require the respondent to look back on their life there. The purpose of this is to see the patterns that emerge from experiences, which means they rely on the accuracy of our memory.
Personality types
Some personality scales and inventories will assign you a personality type based on your score. Personality types are used to categorise people who tend to deviate on one or several personality dimensions.
The Myers-Briggs Type Indicator (MBTI) analyses our responses and categorises them into one of 16 personality types. There are four scales that the inventory measures, and the conjunction of the analyses for each scale are what makes up the 16 types, e.g. INTP; the thinker. The thinker would be quite introverted and attuned to their intuition, making decisions based on logical thought and easily adapting to change.
Eysenck was one of the earliest psychologists studying personality. Based on the tests he conducted on 700 soldiers (1947), he identified two main personality dimensions; neuroticism and extraversion. Depending on where people fell on the two dimensions, they were classified into one of the four personality types:
Choleric type, characterised by high neuroticism and high extraversion
Melancholic type, high on neuroticism and low on extraversion.
Sanguine type, low on neuroticism and high on extraversion.
Phlegmatic type, low on neuroticism and low on extraversion.
Examples of personality scales
Let's take a look at what personality scales look like in practice.
Big five personality scale
The Big Five personality traits were initially theorised by Fiske and later developed by other researchers such as Costa and McCrae. These personality researchers reduced many potential personality features into five overarching dimensions that are thought to be sufficient to describe the general patterns of our personality.
This conceptualisation of personality has been very influential in psychology and is frequently used in research. The five main dimensions can be measured with the NEO-PI-R personality inventory, which consists of 240 statements related to personality, each having five response options, ranging from “strongly disagree” to “strongly agree”.
The Big 5 personality dimensions include openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism.
You may be able to remember the Big 5 using the acronym OCEAN.
Extroverts are lively, prefer higher activity levels and are likely to engage in excitement-seeking activities. They are relatively warm, gregarious, and friendly. On the other hand, introverts might enjoy spending time alone and prefer lower levels of external stimulation.
People that score high on neuroticism tend to be anxious, vulnerable to stress, insecure and emotionally unstable. In contrast, people low on this dimension are resilient to stress, emotionally stable and confident in themselves.
Openness to experience refers to one's readiness to entertain new or foreign ideas, be intellectually open, curious and have a vivid imagination.
Agreeableness refers to how likely a person is to comply with others, compromise, be friendly, altruistic and put one's self-interest aside while interacting with others.
Conscientiousness is characterised by dutifulness and self-discipline. Conscientious people tend to like order, be organised and put genuine effort into achieving their goals.
Proactive personality scale
Bateman and Crant (1993) designed the proactive personality scale to predict proactivity levels, a trait associated with individual success, entrepreneurship, and job performance.
Proactivity has also been linked to well-developed leadership and interpersonal skills, as well as high levels of responsibility and commitment. Proactive individuals don't hesitate to take the initiative and influence their environment to pursue their goals.
The proactive personality scale consists of 17 items, with seven response options, ranging from 1 “strongly disagree” and 7 “strongly agree". Let's look at example items included on that scale.
- I am constantly on the lookout for new ways to improve my life."
- I love being a champion for my ideas, even against others’ opposition.
- I excel at identifying opportunities (Bateman and Crant, 1993).
The frontal lobe personality scale
The frontal lobe is the front part of the brain responsible for emotional regulation, impulse control and higher-level executory functions like planning, problem-solving, adapting to change or even controlling one's attention.
The frontal lobe personality scale (Grace and Mallo, 1992) consists of 46 items that assess changes in personality and functioning of traumatic brain injury survivors with damage to the frontal lobe.
The frontal lobe personality scale requires the respondents to rate how much they are affected by symptoms of executive dysfunction (e.g., an inability to change routines), apathy or disinhibition (e.g., showing inappropriate emotional responses) in their daily functioning now compared to pre-injury.
Hypomanic personality scale
Eckblad & Chapman (1986) developed the hypomanic personality scale to measure hypomanic tendencies. Hypomania can be viewed as an experience on the spectrum of bipolar pathology and is often seen as an indicator of a higher risk for developing bipolar disorder.
Hypomania is a non-clinical version of mania. It doesn't involve impairment in everyday functioning but shares some characteristics of mania, like elevated mood, energy, and confidence. People during a hypomanic episode are more likely to participate in risky behaviours and be impulsive, irritable or agitated.
The hypomanic personality scale consists of 48 items that can be answered with one of the two response options; true or false.
Here are some of the items included in the hypomanic personality scale.
- There are so many fields I could succeed in that it seems a shame to have to pick one.
- I am so good at controlling others that it sometimes scares me.
- I do most of my best work during brief periods of intense inspiration (Eckblad & Chapman, 1986).
Evaluation of personality scales
The personality scales most frequently used in research, like the NEO-PI-R, have shown good reliability.
Reliability in personality scales refers to if the same person was to complete the scale twice, they are likely to get a consistent result.
They have also shown to be valid, meaning that the scale which assesses extroversion actually assesses extroversion and not something else like energy.
Another advantage of personality scales is that they provide a standardised measure of personality. Everyone that completes a personality scale gets the same questions and has the same response options. This allows us to compare people's results and distinguish certain personality types. Questionnaires are also much easier and faster to administer than other personality assessment methods.
However, personality scales are also prone to some biases. Since they rely on self-report, they can be easily faked. One limitation of personality scales is social desirability bias; if a person is asked whether they help others. They likely respond in a way that shows them in a positive rather than negative light, following society's standards.
Other relevant issues are memory and judgement biases, personality scales are introspective, and if only selective memories come to our mind when we take the test, our answers will reflect that. We are also likely to judge our behaviour favourably, affecting how we answer the questions.
Let's say you are given a personality test during a job interview. You know your employer will analyse your answers, so you will likely lie or at least stretch the truth a bit. This is why personality scales are limited to what the respondent wants to reveal about themselves.
Personality Scales - Key takeaways
- Personality refers to the psychological differences between individuals and encompasses lasting patterns of thought, feelings and behaviours that permeate many areas of our life.
- Personality scales measure where you fall on a specific personality dimension. On the extreme ends of the dimension, there are two opposite adjectives, for example, introvert and extrovert.
- Some personality scales and inventories will assign you a personality type based on your score. Personality types categorise people who tend to deviate on one or several personality dimensions.
- The big five personality traits reduce many potential personality features into five overarching dimensions: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism.
- Personality scales are prone to faking, social desirability bias, as well as memory and judgement biases.
References
- Bateman, T. S., & Crant, J. M. (1993). The proactive component of organizational behavior: A measure and correlates. Journal of Organizational Behavior, 14(2), 103–118. https://doi.org/10.1002/job.4030140202
- Eckblad, M., & Chapman, L. J. (1986). Development and validation of a scale for hypomanic personality. Journal of Abnormal Psychology, 95(3), 214–222. https://doi.org/10.1037/0021-843X.95.3.214
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Frequently Asked Questions about Personality Scales
What is personality scale?
Personality scales measure where you fall on a specific personality dimension. There are two opposite adjectives on the extreme ends of the dimension, e.g. introvert and extrovert.
After answering a set of questions related to this dimension, your score will be placed somewhere on the spectrum between the opposites.
What type of data comes from big 5 personality scale?
After completing the big 5 personality inventory, you will receive information about where you fall on the five personality dimensions.
You can also learn your personality type, e.g., how open you are to experiences.
What type of scale is used for personality measurement?
The scales used for personality measurement include the Likert scales and dichotomous scales.
How to create a criterion focused personality scale?
To create a criterion-focused personality scale, meaning a scale that can accurately predict the respondent's behaviour, it is important to include measures of the respondent's honesty, like integrity tests.
How did Aaker create the brand personality scale?
Aaker created the brand personality scale based on the five brand personality traits that she identified through factor analyses.
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